Blair Blvd

Regulators, consumers, media, legislators, voters hold your destiny in their hands?  Welcome to the world of the business campaign, and welcome to BlairBlvd–the place to win the campaign for your business.

“A corporate campaign is a highly sophisticated form of warfare in which a target company is subject to diverse attacks—legislative, regulatory, legal, economic, psychological—the function of which is to so thoroughly undermine confidence in the company that it is no longer able to do business as usual.”—Professor Jarol Manheim, The George Washington University.

Sound familiar?

If so, welcome to the world of the business campaign.  Traditional managerial tactics won’t work.  The success of your business now depends on developing targeted messages, identifying persuadable decisionmakers, managing your opposition, and reaching your business goals—all at campaign speed.

Good thing you’re at BlairBlvd.  We create value for your business through strategic discipline across all your ways and means of persuasion, including some you didn’t realize you had.  We recognize when you’re in a business campaign not of your choosing, and why you may choose to start one of your own.

But why us?  Why not a law firm, or a public relations firm, or a media specialist?

Because only BlairBlvd delivers all that value in one place.

Tom Lee has served as a senior advisor to Tennessee’s most surprisingly successful campaigns, partisan and nonpartisan, advising the state’s highest-profile political figures and largest businesses.  Tom’s 28 years in Tennessee media, politics, and law mean unparalleled value and expertise for your business campaign.

BlairBlvd recognizes the business campaign and knows how to win in all its forums: from the television studio to the halls of the legislature, from the media event to the attack ad, from the courtroom to the boardroom, we understand the business campaign from strategic development through tactical implementation.

“Companies are not organized to wage war,” writes Professor Manheim.  “Corporate campaigns are wars.  Corporate cultures were never simply intended or designed for hand-to-hand combat.  Corporate campaigners count on that for their edge.”

BlairBlvd is where you get your edge back.